A WILDFIRE NEON CASE STUDY: PALMARAE GIN
Bringing atmosphere and identity through light.
THE VISION
Palmaráe’s brand fuses island freshness with London sophistication, a perfect balance of modern minimalism and tropical allure. The goal was to translate that unique identity into light: something warm, golden, and distinctive that would capture the gin’s refined yet adventurous spirit.
We set out to design custom neon signs versatile enough to serve multiple purposes, from event installations and brand features to permanent restaurant backdrops, ensuring the glow of Palmaráe would feel at home in both cosmopolitan and coastal settings.
THE DESIGN
Our team crafted a feature logo neon in a soft golden hue, mounted on transparent acrylic for a clean, bar-ready finish. The result struck the perfect balance between subtlety and statement, elegant enough for fine dining settings, yet bold enough to shine on camera.
At the London launch, the sign became a visual centrepiece — glowing gracefully behind the bar, its golden light reflecting beautifully on mirrored and metallic surfaces without glare.
Now in the Bahamas, it continues to define the atmosphere of the Palmaráe brand, glowing as a symbol of craftsmanship, quality, and the brand’s island-inspired elegance.
From London luxury to island allure, Palmaráe Gin now shines with a signature golden glow, a visual identity brought to life by Wildfire Neon Restaurant Neon Signage.